Creating a Google Scholar Profile offers several benefits:
Collect your work in one place for other researchers to find
Track citations of your work automatically
Allow users to "Follow" you and receive notifications of your new publications
Scholar automatically generates your H-score and updates it as new articles are cited
You can check to see who is citing your publications.
Creating your Google Scholar Citation profile will make sure that Google Scholar will easily and accurately group all the citations of your publications into one pool. A profile generally lists your name, chosen keywords of research interest, generated citation metrics, and citations (including links to citing articles).
ORCID has created a tool that allows you to import citations from BibTeX (.bib) files into your ORCID record, including files exported from Google Scholar and other popular citation management tools.